Welcome to the OFFICIAL realm of that west coast crew/company, II Phaced! "II Phaced" is the acrynom for "Two People Here Always Chasing Every Dream (and sometimes "every dollar). )If you didn't know, II Phaced is a duo (Doc Nasdee & DJ Gilly-Gill), crew and a company, but NOT an individual. Their focus, is to make timeless hip-hop with essence; the kind you don't really hear made any more. The passion, the feelings, the guts, seem to be gone nowadays with just random chants, and no emotion that strikes home. Nothing is relateable. Everything is drugs, bragging about money, or the amount of work you put in. II Phaced, on the other hand, is a hybrid of old and new school. I'd like to think we take a little from the best of both worlds.
II Phaced was founded in the winter of 2011 by Doc Nasdee and the original DJ, DJ Swindle. It was initially, just a DJ deal Swindle got from a former co-worker at G-Unit Records, Sha Money XL, who later became vice president of Def Jam Recordings. Sha Money wanted to create a westcoast "DJ Khalid" type of situation. Once Swindle was asked if he could rap. Swindle brought Doc Nasdee into the fold. It was then, Doc came up with the name "II Phaced".
DJ Swindle eventually left the group due to personal reasons, and slid on into the "management" chair. Not long after that transition, they parted way with Def Jam. During this time, the group name "II Phaced" was already begining to become a brand, so Doc Nasdee decided to incorporate it, and also use it as a crew name, that he would later build with other individuals.
From day one, Doc invisioned a group, not an individual, so he never promoted himself as "Doc Nasdee", but the group - even though he was without a DJ. He still wanted to be "hip-hop". He wanted a DJ he could bring to the for-front and have the DJ be equally as important. The whole idea of a rapper and a DJ working a crowd at live performances was over-whelming. He was a student of that; he loved that! THAT is what he wanted to be apart of.
During the downtime, Doc found himself not in the studio as often. He reflected back on most of the other songs and felt most were rushed trying to meet a deadline the label looked as though they weren't planning to honor, anyway. So he took this time to think, and focus on what he wanted long term. He's always wanted more than just rapping. So he decided to do something no one else has done before. He decided to set the platform for a brand. The easy part is booking shows and performing all over localy. Artist have been doing it for years. The problem is, most get stuck there. So he decided to do the hard part first, and that is promote and establish II Phaced as a business - as a brand.
Throughout this time, Doc reconnected with the first DJs he's had. Dj Gilly Gill and DJ Pauly-Paul (aka DJ Tempo). The plan was to try biulding a little with them. Gilly Gill has always been all in, but the geographic obsticles were going to remain an issue. Paul, on the other hand, was closer, but recently married, and hard to get in touch with.
Much respect, and BIG shout out to the internet radio stations that gave us a spin, and even more so for the ones that keep us on regular rotation. Because of you, we get to be heard further than our community. You keep it real, and move by your own rules, and in doing so, you give us indie artist an opportunity to take our craft to the next level. So if you haven't been told, allow us to be the first to tell you, "thank you".